Our mission is simple - to provide high quality jewelry at a price that regular people can afford. We've been doing this for over 15 years and we love what we do.
We saw the heavily inflated prices that retailers charge for what is essentially a long winded and overpriced method of transporting goods (that they themselves do not produce) from the manufacturer to the customer, and we thought we could do a better job.
The prices of jewelry at traditional retailers is usually heavily marked up. You have the manufacturers costs, the sales agents costs (who sells the goods for the manufacturer to the retailers), traditional marketing costs and then of course the retailers markup.
We cut out the middle-man and sell direct to you. This is why we can sell jewelry at a fraction of the price - typically up to 75% off MSRP. We don't market our products via traditional methods (expensive TV adverts, billboards, celebrity endorsements) and we don't have physical retail stores. So we have light over-heads and can pass these savings on to you!